Born and raised in Sudbury, Russell serves as the President and CEO of Nickel City Insurance Brokers. Raised by amazing parents who worked tirelessly to provide better opportunities for their children. Both instilling warm hearted values, a range of positive virtues and sound ethics in their children. Russell’s father, Wayne Fraser, was the former Director of one of North America’s largest Labour Unions, the United Steelworkers (USW). His father taught him the value of hard work, equality, safety and how to bring people together for a common goal. Values he proudly shares with his family and his team at NCIB.
After obtaining his Bachelor of Science Degree from LSSU in Michigan, Russell gained international business experience while living abroad for 15 years. After meeting his beautiful wife, Noelia, Russell returned home to start a family in the country and city he loved most, Sudbury. Together they are raising two beautiful girls, Abigail and Isabella, and enjoy spending time on the water and on the trails - enjoying Northern Ontario’s beautiful scenery.
Russell brings with him over 30 years of business leadership expertise and customer service success. Russell continues to raise the bar on customer satisfaction by striving to be the best at delivering products we all need, Home, Auto, Life and Business Insurance.